--- title: "Talking SME Podcast: Work Smarter, Not Longer – The Case for a 4-Day Week - Ten2Two" description: Florence Cassell, Founder and Creative Director of Studio Floc, talks about the 4 day week. 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In this episode we chat about why Florence was an early adopter of the 4 day week, how it can benefit everyone, from employees to clients and finally her top tips for utilising the 4 day week model.   ### **A bit about Florence** [Florence](https://www.linkedin.com/in/florence-cassell/) is the Founder and Creative Director of Studio Floc, an award-winning, B Corp-certified graphic design agency. After studying at Chelsea College of Art and Brighton University, she started her career in London, working across design agencies before launching Studio Floc in 2018 to combine creative excellence with meaningful impact. She leads a growing team dedicated to crafting brand identities that help businesses communicate their purpose with clarity and confidence.     [Click here to find out how Ten2Two can help your business survive and thrive.](https://www.ten2two.org/business/what-we-offer/) ‘Work Smarter, Not Longer – The Case for a 4-Day Week’ is just one in our series of podcasts where we talk about a wide range of topics. We talk with business experts, and also offer broad insights to help SMEs become more successful.   ![](https://www.ten2two.org/hubfs/Ten2two_2023/Images/Blog/date.svg) 1 min read Category: [Employers](https://www.ten2two.org/resources/tag/employers) [Podcast](https://www.ten2two.org/resources/tag/podcast) March 7, 2025 Share - - - ## More resources like this [![Jenny Copeland on the Talking SME Podcast](https://www.ten2two.org/hs-fs/hubfs/PODCAST%20COVER%20Jenny%20Copeland%20-%20FB%20(1100%20x%20788%20px)%20(1).png?width=352&name=PODCAST%20COVER%20Jenny%20Copeland%20-%20FB%20(1100%20x%20788%20px)%20(1).png)](https://www.ten2two.org/resources/the-culture-factor-what-makes-a-great-workplace) ##### [Talking SME Podcast: The Culture Factor – What Makes a Great Workplace?](https://www.ten2two.org/resources/the-culture-factor-what-makes-a-great-workplace) Our latest guest on Ten2Two’s Talking SME podcast is [Jenny Copeland](https://www.linkedin.com/in/jenny-copeland/), Behavioural Change Leader and... 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