--- title: "Talking SME Podcast: AI for Business" description: Paul Mann, founder of Pathmaker Advisory, joins us to cut through the noise around AI and get straight to what matters for business owners and leaders. image: https://www.ten2two.org/hubfs/PODCAST%20COVER%20Jenny%20Copeland%20-%20FB%20(1100%20x%20788%20px)-1.png --- [![logo](https://www.ten2two.org/hubfs/Ten2two_2023/Images/General/logo.svg)](https://www.ten2two.org/) - [Why Us](https://www.ten2two.org/why-us) - [Our Team](https://www.ten2two.org/why-us#team) - [Our Story](https://www.ten2two.org/why-us#story) - [B-Corp](https://www.ten2two.org/a-commitment-to-purpose-beyond-profit) - [Employers](https://www.ten2two.org/employers) - [Flexible Options](https://www.ten2two.org/flexible-options) - [Business leaders](https://www.ten2two.org/employers/perfect-partner-for-business-leaders) - [HR Teams](https://www.ten2two.org/employers/complementary-fit-for-hr-teams) - [Process & Fees](https://www.ten2two.org/employers/spec-interview-appoint) - [Client Charter](https://www.ten2two.org/employers/complementary-fit-for-hr-teams#client) - [Other Services](https://www.ten2two.org/employers/flexibility-advisory-consulting) - [Candidates](https://www.ten2two.org/candidates) - [Jobs](https://www.ten2two.org/jobs) - [Register](https://jobs.ten2two.org/registration.aspx) - [Flexible Options](https://www.ten2two.org/flexible-options#flexible-formats) - [Career Support](https://www.ten2two.org/products) - [Testimonials](https://www.ten2two.org#story) - [Candidate](https://www.ten2two.org/testimonial/candidates) - [Employers](https://www.ten2two.org/testimonial/employers) - [Career Support](https://www.ten2two.org/products) - [CV Support](https://www.ten2two.org/cv-support) - [Interview Practice & Coaching](https://www.ten2two.org/interview-support) - [1:1 Career Support](https://www.ten2two.org/career-support-ten2two) - [1:1 Student Support](https://www.ten2two.org/student-support) - [Resources](https://www.ten2two.org/resources) - [Candidate blog](https://www.ten2two.org/resources/tag/candidates#tags) - [Employer blog](https://www.ten2two.org/resources/tag/employers#tags) - [Webinars](https://www.ten2two.org/resources/tag/webinars#tags) - [Podcasts](https://www.ten2two.org/podcast) - [Briefs](https://www.ten2two.org/resources/tag/briefs#tags) - [Contact Us](https://www.ten2two.org/contact) - [Why Us](https://www.ten2two.org/why-us) - [Our Team](https://www.ten2two.org/why-us#team) - [Our Story](https://www.ten2two.org/why-us#story) - [B-Corp](https://www.ten2two.org/a-commitment-to-purpose-beyond-profit) - [Employers](https://www.ten2two.org/employers) - [Flexible Options](https://www.ten2two.org/flexible-options) - [Business leaders](https://www.ten2two.org/employers/perfect-partner-for-business-leaders) - [HR Teams](https://www.ten2two.org/employers/complementary-fit-for-hr-teams) - [Process & Fees](https://www.ten2two.org/employers/spec-interview-appoint) - [Client Charter](https://www.ten2two.org/employers/complementary-fit-for-hr-teams#client) - [Other Services](https://www.ten2two.org/employers/flexibility-advisory-consulting) - [Candidates](https://www.ten2two.org/candidates) - [Jobs](https://www.ten2two.org/jobs) - [Register](https://jobs.ten2two.org/registration.aspx) - [Flexible Options](https://www.ten2two.org/flexible-options#flexible-formats) - [Career Support](https://www.ten2two.org/products) - [Testimonials](https://www.ten2two.org#story) - [Candidate](https://www.ten2two.org/testimonial/candidates) - [Employers](https://www.ten2two.org/testimonial/employers) - [Career Support](https://www.ten2two.org/products) - [CV Support](https://www.ten2two.org/cv-support) - [Interview Practice & Coaching](https://www.ten2two.org/interview-support) - [1:1 Career Support](https://www.ten2two.org/career-support-ten2two) - [1:1 Student Support](https://www.ten2two.org/student-support) - [Resources](https://www.ten2two.org/resources) - [Candidate blog](https://www.ten2two.org/resources/tag/candidates#tags) - [Employer blog](https://www.ten2two.org/resources/tag/employers#tags) - [Webinars](https://www.ten2two.org/resources/tag/webinars#tags) - [Podcasts](https://www.ten2two.org/podcast) - [Briefs](https://www.ten2two.org/resources/tag/briefs#tags) - [Contact Us](https://www.ten2two.org/contact) [Register](https://jobs.ten2two.org/members.aspx) [Sign in](https://jobs.ten2two.org/registration.aspx) ![Search](https://www.ten2two.org/hubfs/25625369/Ten2two_2023/Images/General/search.png) [Sign in](https://jobs.ten2two.org/registration.aspx) [Register](https://jobs.ten2two.org/members.aspx) × [![](https://www.ten2two.org/hubfs/Ten2two_2023/Images/Blog/left.svg) Back to resources](https://www.ten2two.org/resources) # AI for Business: Stop Kicking the Can — A Guide to Getting Started In this episode of *Talking SME*, [Jane O'Gorman](https://www.linkedin.com/in/janeogorman/) sits down with [Paul Mann](https://www.linkedin.com/in/paulmann1/), founder of Pathmaker Advisory, to cut through the noise around AI and get straight to what matters for business owners and leaders. Paul shares why now is the critical inflection point for non-tech companies to adopt AI, why wary scepticism is understandable but commercial inaction is risky, and — crucially — how to take those first practical steps without getting overwhelmed. A great starting point for making AI work for your business today.  ### **A bit about Paul** Paul Mann is the founder of [Pathmaker](https://pathmakeradvisory.uk/) - an AI Advisory firm. He has spent over two decades at the intersection of R&D, go-to-market strategy, and consultancy — working with accountancy firms, tech startups, VC houses, and AI labs. He was the commerical lead for an AI Talent Intelligence startup, and spent over a decade building a consultancy with former KPMG colleagues. With a career rooted in the SME market, Paul has a sharp eye for what holds businesses back — and it's rarely ideas or ambition; it's time and bandwidth. He founded Pathmaker to help business owners cut through the noise and build AI into how they work, before the window to differentiate closes.       [Click here to find out how Ten2Two can help your business survive and thrive.](https://www.ten2two.org/business/what-we-offer/) ‘AI for Business’ is just one in our series of podcasts where we talk about a wide range of topics. We talk with business experts, and also offer broad insights to help SMEs become more successful.   ![](https://www.ten2two.org/hubfs/Ten2two_2023/Images/Blog/date.svg) 1 min read Category: [Employers](https://www.ten2two.org/resources/tag/employers) [Podcast](https://www.ten2two.org/resources/tag/podcast) May 18, 2026 Share - - - ## More resources like this [![](https://www.ten2two.org/hs-fs/hubfs/Imported_Blog_Media/company-benefits.jpg?width=352&name=company-benefits.jpg)](https://www.ten2two.org/resources/company-employee-benefits-really-worth) ##### [Employee benefits. What are they really worth?](https://www.ten2two.org/resources/company-employee-benefits-really-worth) When it comes to recruitment, many employers often list a range of employee benefits to help them... [Employers](https://www.ten2two.org/resources/tag/employers) 2 mins [![](https://www.ten2two.org/hs-fs/hubfs/Imported_Blog_Media/Remote-working-for-employers.png?width=352&name=Remote-working-for-employers.png)](https://www.ten2two.org/resources/remote-working-benefits-for-employers) ##### [Remote Working – 6 Business Benefits for Employers](https://www.ten2two.org/resources/remote-working-benefits-for-employers) #### For many businesses who don’t already implement remote working strategies, the current situation... [Employers](https://www.ten2two.org/resources/tag/employers) 3 mins [![What the Hiring Slowdown Tells Us — and How Flex Can Help You Weather the Storm](https://www.ten2two.org/hs-fs/hubfs/What%20the%20Hiring%20Slowdown%20Tells%20Us%20%E2%80%94%20and%20How%20Flex%20Can%20Help%20You%20Weather%20the%20Storm%20blog.png?width=352&name=What%20the%20Hiring%20Slowdown%20Tells%20Us%20%E2%80%94%20and%20How%20Flex%20Can%20Help%20You%20Weather%20the%20Storm%20blog.png)](https://www.ten2two.org/resources/what-the-hiring-slowdown-tells-us-and-how-flex-can-help-you-weather-the-storm) ##### [What the Hiring Slowdown Tells Us — and How Flex Can Help You Weather the Storm](https://www.ten2two.org/resources/what-the-hiring-slowdown-tells-us-and-how-flex-can-help-you-weather-the-storm) *A Ten2Two Perspective on the UK Job Market* When the job market slows down, it’s rarely just about... [Employers](https://www.ten2two.org/resources/tag/employers) 3 mins [GET HIRING INSIGHTS](https://share-eu1.hsforms.com/16ZGxLIgQTyuQsJ5YWcz6JAf98nt) [JOIN OUR CANDIDATE COMMUNITY](https://jobs.ten2two.org/registration.aspx) Employers Email: [jane@ten2two.org](mailto:jane@ten2two.org) Candidate Email: [ruth@ten2two.org](mailto:ruth@ten2two.org) [![B-Corp-Logo-Black-RGB](https://www.ten2two.org/hs-fs/hubfs/B-Corp-Logo-Black-RGB.png?width=70&height=118&name=B-Corp-Logo-Black-RGB.png)](https://www.ten2two.org/) - - - - - © 2023 Ten2Two, Ten2Two Limited 04479980 - [Cookie Policy](https://www.ten2two.org/cookie-policy) - [Privacy Policy](https://www.ten2two.org/privacy-policy) - [Terms of Use](https://www.ten2two.org/terms-and-conditions-for-use-of-website) ![CorporateMember-dark](https://www.ten2two.org/hs-fs/hubfs/CorporateMember-dark.png?width=670&height=191&name=CorporateMember-dark.png) ![BBA_BetterBusinessAct_Logo_Dark](https://www.ten2two.org/hs-fs/hubfs/BBA_BetterBusinessAct_Logo_Dark.png?width=379&height=191&name=BBA_BetterBusinessAct_Logo_Dark.png) ![Living wage no background](https://www.ten2two.org/hs-fs/hubfs/Living%20wage%20no%20background.png?width=242&height=191&name=Living%20wage%20no%20background.png) Registered Office: Berkhamsted House, 121 High St, Berkhamsted, Herts, HP4 2DJ. Tel: 01442 503727 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ben Walton", "url" : "https://www.ten2two.org/resources/author/ben-walton" }, "dateModified" : "2026-05-18T16:31:51.322Z", "datePublished" : "2026-05-18T16:08:32.000Z", "headline" : "Talking SME Podcast: AI for Business", "image" : [ "https://www.ten2two.org/hubfs/PODCAST%20COVER%20Jenny%20Copeland%20-%20FB%20(1100%20x%20788%20px)-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.ten2two.org/resources/talking-sme-podcast-ai-for-business", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.ten2two.org/hubfs/logo%20small%20fwp.png" }, "name" : "Ten2Two" } } ```