The magic of strategic alliances.
As part of the business development plan, I always try to keep tabs on where my business is coming from in order to optimise those lines of opportunity. A large majority is through networking but also from those all important strategic alliances. These alliances are often a slow burn and end up in referral business at some stage. Its a bit like the nursery rhyme “I know an old lady who swallowed a fly”
As an example, the local Sevenoaks council’s economic development department distributes a monthly newsletter promoting relevant information to local businesses and ways and means to help them improve. As we had recently moved into offices we were invited to contribute and share our experiences on the transition from home working to the dizzy heights of our first office.
At the time I had no idea the journey this would take me on, the letter was read by a local commercial surveying organisation who had a skills gap, (spider to catch the fly) who several months later was working with their own strategic partner in a law firm who mentioned they had a skills gap and needed a commercial property solicitor (bird to catch the spider.. are you with me?) We were in turn able to help introduce both companies to excellent candidates who are now both moving into new positions, solving their skills gap problem.
As I said it works if you work it.